Author(s): John Simmons

Business

When We, Me, Them & It was first published, at the start of the millennium, it signalled that the power of words had been neglected in the world of business and brands. Here, focusing for the first time on tone of voice, was a way to reset the balance - to recognise the creative and emotional potential of words in any organisation's communications. The book, with its refreshing philosophy of creative writing for business, won many evangelists who still speak for its transformational power. It remains that rarity in the business world - a good read. Republished now, in a new edition, John Simmons' first book remains relevant and motivating. It will inspire new generations to benefit from its liberating messages. Book jacket.